Step one:
Make a Marquee selection of any size, then add a Hue/Saturation Adjustment layer.

Step two:
Click the Colorize button and change the Hue and Saturation slider to get the color tone that you want.

Your image should look something like this:

Step three:
Add an Inner Glow and change the Blend mode to Normal, the Color to a dark shade, and then play with the Size and Contour to get the effect you want. Here are the settings I used:

Step four:
The layer mask should still be active but if it isn’t, click on it, and then fill it with white. The Inner Glow should now appear at the edges of the photo.

Variation:
Here I double-clicked on the adjustment layer and turned off Colorize, and slightly lowered the opacity of the Inner Glow.

One of the things I like about this technique (similar to technique #34 in the book) is that you can drag and drop the effect to another image and then just fill the layer mask with white to match the size of the photo.